The “Sliding Doors” moment is upon us in travel. Either we get on or get off.
Generational shifts in demographics in travel across Asia are happening. There’s a generational leap in tech, with Gen AI blazing the trail, whose powers we have yet to fully comprehend. There’s all sorts of machinations, fragmentation and consolidation happening in distribution, marketing and tech throughout the value chain. And new traveller tribes are seeking experiences beyond the ordinary.
Nadia has an interesting background. Born in Pakistan, she spent most of her career with brands such as Procter & Gamble, Nestle and Pepsico. She relocated to Thailand some years ago and it was there that she was recruited to join AirAsia MOVE, about a year ago.
In one of our casual conversations, she told us, “I was looking for opportunities and wanted to work with a local ASEAN brand versus a global brand. I felt that global brands did not fully understand the local customer and travel is an intriguing sector.
“For me, trends always start with local youths and you need to be on the ground, speaking to them and listening to them. When I fly, I always speak to the person sitting next to me.”
